In a perfect world, every kink would be worked out of every product before it hit the market. Of course, we live in an imperfect world. Despite even the best quality management systems, imperfect products can get into the hands […]
8 Techniques to Boost Your Medical Device Sales
There are more than 6,500 medical device companies in the United States. That means there are a lot of people selling medical devices and vying for the attention of medical professionals. Of course, these are very busy people, and they’re […]
Importance of Positioning Statement for Startups
Positioning is “the art and science of fitting the product or service to one or more segments of the broad market in such a way as to set it meaningfully apart from competition,” writes Al Reis and Jack Trout in […]
5 Steps To Starting a Medical Device Company
The medical device industry is booming, and is projected to reach an astounding $595 billion by 2024. Whether you’re a physician or an inventor with a great idea or you just want in on the action, you may be wondering […]
Six Medical Device Startup Mistakes You Need To Avoid
From Blockbuster to Blackberry, there are countless examples of companies and products that dominated their industry only to disappear, whether due to financial fallout or failure to adapt. Of course, these are some big names – when you factor in […]