Healthcare Startup Blog

Insights, Tips & Expertise

Follow our healthcare startup blog for valuable tips & insights from our years of experience as a leading medical startup consulting firm.

Medical Advancements

Top 12 Medical Technology Advances to Expect 2021

December 20, 2020

2020 will soon be over, and it has been an unusual year to say the least. For most of us, it’s a year that we are looking forward to putting in the rear-view mirror. Of course, no one knows what […]

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Healthcare Decision Makers

10 Ways to Reach Key Decision Makers Online

December 6, 2020

Salespeople don’t have it very easy these days. Over the years, it’s become more and more difficult to reach key decision makers. While people in positions of power have always had a gatekeeper – a secretary or assistant whose job […]

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Medical Device Innovation

11 Medical Device Innovations in the Time of COVID

November 20, 2020

COVID came into our lives in early 2020 like a bull in a china shop, changing the way we live and work in a way that most of us have never experienced before. Healthcare workers, now more than ever, became […]

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Patient Experience in Healthcare

Improving the Patient Experience in Healthcare

November 3, 2020

As a consumer, you’ve had hundreds of thousands of interactions with numerous organizations throughout your lifetime. These interactions, whether good, bad, or indifferent, make up the customer experience, or CX. Because the healthcare industry is so unique, these interactions are […]

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Influencer Marketing

Building an Influencer Community Through Influencer Marketing

October 20, 2020

Was Santa Claus the first influencer in marketing? While Coca-Cola didn’t create the holiday legend, in the 1920s they did sculpt his image as we know it today in order to sell more soda. Since then, companies have been using […]

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B2B and B2C Marketing: Bridging the Gap

October 7, 2020

In this corner, we have Business to Business Marketing, or B2B. And in this corner, the challenger, Business to Consumer Marketing, or B2C. Which will prevail as these two marketing strategies duke it out? It’s anyone’s call. Ding-ding-ding! When it […]

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l Intelligence in healthcare

Artificial Intelligence in Healthcare: Opportunities & Challenges

September 23, 2020

Artificial intelligence (AI) in healthcare is no longer just the stuff of science fiction. It was first established as a field in 1956.  The ideas was to explore the possibility of machines solving problems that humans typically solved using their […]

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Medical Device Marketing

10 Medical Device Marketing Techniques for Today’s Startups

September 9, 2020

Following product development, many medical device companies turn their attention to sales and lead generation. However, a big part of acquiring those sales and leads happens through medical device marketing. Today, much of your marketing—especially in the early stages—will be […]

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FDA Approval Process

7 Ways to Expedite the FDA Approval Process for Medical Devices

August 25, 2020

Physicians and consumers want to have confidence in the products they promote, purchase, or use, making FDA approval process a top priority for medical device companies. When a product reaches the market place, FDA approval lets people know that it […]

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Medical Device Procurement - What Physicians Are Looking For

Medical Device Procurement – What Physicians Are Looking For

August 12, 2020

Medical device startups are creating revolutionary equipment and devices that enable physicians, surgeons, and others to diagnose, treat, and possibly prevent diseases and conditions like never before. Of course, medical device startups need to understand the medical device procurement process […]

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