COVID came into our lives in early 2020 like a bull in a china shop, changing the way we live and work in a way that most of us have never experienced before. Healthcare workers, now more than ever, became […]
Improving the Patient Experience in Healthcare
As a consumer, you’ve had hundreds of thousands of interactions with numerous organizations throughout your lifetime. These interactions, whether good, bad, or indifferent, make up the customer experience, or CX. Because the healthcare industry is so unique, these interactions are […]
Building an Influencer Community Through Influencer Marketing
Was Santa Claus the first influencer in marketing? While Coca-Cola didn’t create the holiday legend, in the 1920s they did sculpt his image as we know it today in order to sell more soda. Since then, companies have been using […]
Artificial Intelligence in Healthcare: Opportunities & Challenges
Artificial intelligence (AI) in healthcare is no longer just the stuff of science fiction. It was first established as a field in 1956. The ideas was to explore the possibility of machines solving problems that humans typically solved using their […]
7 Ways to Expedite the FDA Approval Process for Medical Devices
Physicians and consumers want to have confidence in the products they promote, purchase, or use, making FDA approval process a top priority for medical device companies. When a product reaches the market place, FDA approval lets people know that it […]
5 Steps To Starting a Medical Device Company
The medical device industry is booming, and is projected to reach an astounding $595 billion by 2024. Whether you’re a physician or an inventor with a great idea or you just want in on the action, you may be wondering […]