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Category: Positioning

Importance of Positioning Statement for Startups

June 23, 2020Positioning, Startups

Positioning is “the art and science of fitting the product or service to one or more segments of the broad market in such a way as to set it meaningfully apart from competition,” writes Al Reis and Jack Trout in […]

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Thanks to 20+ years of experience and expertise, this leading healthcare consulting firm is trusted by healthcare startups & medical device startups big and small. Medical startup services: marketing; branding; sales; product development; talent recruiting; leadership coaching.

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