Positioning is “the art and science of fitting the product or service to one or more segments of the broad market in such a way as to set it meaningfully apart from competition,” writes Al Reis and Jack Trout in […]
Positioning is “the art and science of fitting the product or service to one or more segments of the broad market in such a way as to set it meaningfully apart from competition,” writes Al Reis and Jack Trout in […]