As a consumer, you’ve had hundreds of thousands of interactions with numerous organizations throughout your lifetime. These interactions, whether good, bad, or indifferent, make up the customer experience, or CX. Because the healthcare industry is so unique, these interactions are […]
Building an Influencer Community Through Influencer Marketing
Was Santa Claus the first influencer in marketing? While Coca-Cola didn’t create the holiday legend, in the 1920s they did sculpt his image as we know it today in order to sell more soda. Since then, companies have been using […]
B2B and B2C Marketing: Bridging the Gap
In this corner, we have Business to Business Marketing, or B2B. And in this corner, the challenger, Business to Consumer Marketing, or B2C. Which will prevail as these two marketing strategies duke it out? It’s anyone’s call. Ding-ding-ding! When it […]
10 Medical Device Marketing Techniques for Today’s Startups
Following product development, many medical device companies turn their attention to sales and lead generation. However, a big part of acquiring those sales and leads happens through medical device marketing. Today, much of your marketing—especially in the early stages—will be […]