COVID came into our lives in early 2020 like a bull in a china shop, changing the way we live and work in a way that most of us have never experienced before. Healthcare workers, now more than ever, became […]
Improving the Patient Experience in Healthcare
As a consumer, you’ve had hundreds of thousands of interactions with numerous organizations throughout your lifetime. These interactions, whether good, bad, or indifferent, make up the customer experience, or CX. Because the healthcare industry is so unique, these interactions are […]
How Medical Device Recalls Work—and When to Initiate One
In a perfect world, every kink would be worked out of every product before it hit the market. Of course, we live in an imperfect world. Despite even the best quality management systems, imperfect products can get into the hands […]
Importance of Positioning Statement for Startups
Positioning is “the art and science of fitting the product or service to one or more segments of the broad market in such a way as to set it meaningfully apart from competition,” writes Al Reis and Jack Trout in […]
5 Steps To Starting a Medical Device Company
The medical device industry is booming, and is projected to reach an astounding $595 billion by 2024. Whether you’re a physician or an inventor with a great idea or you just want in on the action, you may be wondering […]
Six Medical Device Startup Mistakes You Need To Avoid
From Blockbuster to Blackberry, there are countless examples of companies and products that dominated their industry only to disappear, whether due to financial fallout or failure to adapt. Of course, these are some big names – when you factor in […]